Create Brand (Step 1)
The foundation of an effective job search campaign is to fully understand what you have to offer the business community. In the job market, you are selling You, Inc. The process of establishing your personal career brand is determining what you have to sell and how to convey that value to prospective employers.
By following the steps outlined in the Create Brand stage below, you will gain insight into what makes you most marketable. As you move through the job search process, you will use these inventories to create your resume, cover letters, and social media profiles. You will also learn how to effectively articulate your value in an interview.
Step 1: Establish your career objective. | Download Worksheet
Step 2: Inventory career action words. | Download Worksheet
Step 3: Inventory technical skills. | Download Worksheet
Step 4: Inventory business competencies. | Download Worksheet
Step 5: Develop a library of career accomplishments. | Download Worksheet
Step 6: Identify keywords to describe expertise. | Download Worksheet