Marketing

The purpose of the marketing industry is to communicate companies’ offerings to consumers, clients, and the general public. Marketing professionals bridge the gap between companies and their customers. The American Marketing Association defines marketing as “the activity, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.″ In the United States, the marketing consultant industry is a $43 billion business, consisting of nearly 198,000 businesses that employed more than 355,000 workers in 2016, as reported by the market research group IBISWorld.

Marketing companies employ consultants who advise businesses on ways to improve their marketing tactics, with the goal of understanding what customers want, giving them what they want, and increasing profits. Businesses may hire marketing professionals to conduct marketing and sales research (e.g., public opinion polls, surveys, etc.), sales forecasting, developing marketing objectives and policies, developing and pricing new products, and for other assistance in improving and enhancing their business operations. Governments, educational, religious, social service, and nonprofit organizations hire marketing specialists to help them manage their products and services and promote their brands.

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2022 Women in STEM Career Fair: A Look at This Year’s Sponsors

On August 24th, Firsthand will be hosting its second annual Women in STEM Virtual Career Fair. Women who are studying science, technology, engineering, or math or who are already in STEM roles are encouraged to attend. The fair will allow …

By Rob Porter - Firsthand
Firsthand
We help applicants, students, job-seekers and professionals like you find the right career path using the power of firsthand experiences.
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6 Tips for Becoming a Mentor

Today, 70 percent of Fortune 500 firms have internal mentoring programs. These programs focus on employee development while also boosting employee loyalty and productivity. In general, mentors offer guidance, share their knowledge, challenge and push, help set career goals, motivate, …

By Erik Bergman - Firsthand
Firsthand
We help applicants, students, job-seekers and professionals like you find the right career path using the power of firsthand experiences.
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How to Find Resources for First Generation Professionals

Are you a first generation professional? You may belong to this demographic without knowing that there is even a term for it. First generation professionals are those who are the first in their families to enter the professional workforce.

You …

By Mateo Sánchez Morales - Idealist Careers
Idealist Careers
Idealist Careers | Helping you land, love, and grow in your social-impact career. And visit Idealist.org explore thousands of great jobs and social-impact organizations near you.
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5 Tips for Navigating the H-1B Visa Process

If you’re at a crossroads about the ideal approach to take when petitioning for an H1-B visa, you’ll want to use the following five tips.

By Richard Herman - Firsthand
Firsthand
We help applicants, students, job-seekers and professionals like you find the right career path using the power of firsthand experiences.
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How to Improve Work-Life Balance

If someone asked, “What is work-life balance?” you’d probably say something about spending equal time at work and home. But if they asked you how to improve work-life balance, you might not know what to say. After all, a lot …

By Rachel Pelta - Forage
Forage
Showcase your skills. Find your career fit.
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Vault Guide to Advertising Jobs, Third Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

Vault Guide to Public Relations Jobs, Third Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

Vault Guide to Marketing Jobs, Second Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

Vault Guide to Market Research Jobs, Second Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

Vault Career Guide to Public Relations, Second Edition

Often associated with buzz words, such as ‘image’ and ‘spin,’ the nearly $16 billion dollar public relations industry specializes in …

Vault Career Guide to Market Research, Second Edition

When a company considers trying something new, it turns to market researchers to help determine how well the change will …

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(919) 515-5174
Address

2801 Founders Drive
Raleigh, NC 27597

Drop-In Hours for Full-time Students Only (only available when classes are in session)

M 1-2pm, virtual
T 11:30 - 12:30pm, in-person
W 1-2pm, in-person
TH 11:30 - 12:30pm, in person

No appointment required. Only available when classes are in session

In-person drop-ins: hosted in your career coach's office
Virtual drop-ins: hosted via zoom
 
See the Jenkins CMC Events Calendar for the schedule

Career Center Service Hours

Click on each Career Coach’s link to view their service hours

FULL-TIME COACHES

Annie Murray’s Service Hours

Kira Dalton’s Service Hours

PROFESSIONAL COACHES

John Hutchings’ Service Hours

Ed Kato’s Service Hours

Lisa Batt’s Service Hours

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