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The purpose of the marketing industry is to communicate companies’ offerings to consumers, clients, and the general public. Marketing professionals bridge the gap between companies and their customers. The American Marketing Association defines marketing as “the activity, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.″ In the United States, the marketing consultant industry is a $43 billion business, consisting of nearly 198,000 businesses that employed more than 355,000 workers in 2016, as reported by the market research group IBISWorld.
Marketing companies employ consultants who advise businesses on ways to improve their marketing tactics, with the goal of understanding what customers want, giving them what they want, and increasing profits. Businesses may hire marketing professionals to conduct marketing and sales research (e.g., public opinion polls, surveys, etc.), sales forecasting, developing marketing objectives and policies, developing and pricing new products, and for other assistance in improving and enhancing their business operations. Governments, educational, religious, social service, and nonprofit organizations hire marketing specialists to help them manage their products and services and promote their brands.
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Some unprecedented events are happening right now.
In history, we have never seen so many massive layoffs in such a short period of time. We are all aware that we’re facing inflation and the market hasn’t been great, but firing …
Being introspective is key to being a better worker – but it certainly doesn’t come easy to everyone.
The Stanford Encyclopedia of Philosophy defines introspection as “learning about one’s own currently ongoing, or perhaps very recently past, mental states or processes.”
So you’ve been laid off – welcome to the club.
This year alone, hundreds of thousands of startup workers have been let go from their jobs. So you may not be part of a company anymore, but you’re still in good …
We’ve all sat through ineffective brainstorming sessions. Maybe you’ve experienced one where you came up with dozens of great ideas but left without a plan of action – and never heard about any of those ideas again. Or perhaps your team …
Let’s say you’ve taken on a project at your company.
While you’re the project lead, you also have several peers who are senior to you on your team. Since they have more years of experience than you do, you’re concerned …