The purpose of the marketing industry is to communicate companies’ offerings to consumers, clients, and the general public. Marketing professionals bridge the gap between companies and their customers. The American Marketing Association defines marketing as “the activity, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.″ In the United States, the marketing consultant industry is a $43 billion business, consisting of nearly 198,000 businesses that employed more than 355,000 workers in 2016, as reported by the market research group IBISWorld.

Marketing companies employ consultants who advise businesses on ways to improve their marketing tactics, with the goal of understanding what customers want, giving them what they want, and increasing profits. Businesses may hire marketing professionals to conduct marketing and sales research (e.g., public opinion polls, surveys, etc.), sales forecasting, developing marketing objectives and policies, developing and pricing new products, and for other assistance in improving and enhancing their business operations. Governments, educational, religious, social service, and nonprofit organizations hire marketing specialists to help them manage their products and services and promote their brands.

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Meet fellow students who talk about their intership

Meet fellow students who talk about their intership

COVID-19 isn’t stopping Jenkins MBA students from making the most of their summer internships. Read more here

By Connie Fowler
Connie Fowler Employer Relations Manager Connie Fowler
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Bringing the Office Home | Design Tips for Successful Remote Work

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Illustration by Marian Blair

According to a March 2020 survey by Nonprofit HR, 69% of nonprofits are contemplating remote work as a longer-term option beyond the COVID-19 pandemic. But for many of us, it has become increasingly clear that our current …

By Lakshmi Hutchinson - Idealist Careers
Idealist Careers
Idealist Careers | Helping you land, love, and grow in your social-impact career. And visit Idealist.org explore thousands of great jobs and social-impact organizations near you.
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Hispanic Heritage Month | What it Means to “Bring My Whole Self” to Work

Hispanic Heritage Month | What it Means to “Bring My Whole Self” to Work thumbnail image

National Hispanic Heritage Month is a celebration of the culture, history, and contributions of Hispanic Americans—those with roots in the Caribbean, Spain, Mexico, and Central and South America. It’s a time in the Hispanic community when we celebrate heroes, remember …

By Janet Reyes - Idealist Careers
Idealist Careers
Idealist Careers | Helping you land, love, and grow in your social-impact career. And visit Idealist.org explore thousands of great jobs and social-impact organizations near you.
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15 Fun Datasets to Analyze During Quarantine

15 Fun Datasets to Analyze During Quarantine thumbnail image

While data analysis is always technical (and sometimes even a little bit repetitive), that doesn’t mean you can’t have a little bit of fun with it. The internet is a treasure trove of valuable information for aspiring data scientists. Playing …

By Simona Galant - Springboard
Springboard
Bridging the world's skills gap through affordable, high-quality, online education.
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Transferable Skills: The Key to Landing Your Dream Job

Transferable Skills: The Key to Landing Your Dream Job thumbnail image

For many people, making a career switch might feel like you’re starting over from scratch. But that’s not true: You have transferable skills. “Most job seekers think the skills they use for their current job only translate for that particular …

By Shelby Simon - The Muse
The Muse
Expert advice to answer your career questions
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