Marketing

The purpose of the marketing industry is to communicate companies’ offerings to consumers, clients, and the general public. Marketing professionals bridge the gap between companies and their customers. The American Marketing Association defines marketing as “the activity, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.″ In the United States, the marketing consultant industry is a $43 billion business, consisting of nearly 198,000 businesses that employed more than 355,000 workers in 2016, as reported by the market research group IBISWorld.

Marketing companies employ consultants who advise businesses on ways to improve their marketing tactics, with the goal of understanding what customers want, giving them what they want, and increasing profits. Businesses may hire marketing professionals to conduct marketing and sales research (e.g., public opinion polls, surveys, etc.), sales forecasting, developing marketing objectives and policies, developing and pricing new products, and for other assistance in improving and enhancing their business operations. Governments, educational, religious, social service, and nonprofit organizations hire marketing specialists to help them manage their products and services and promote their brands.

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You already …

By Exponent Team - Exponent
Exponent
Succeed in your tech career.
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What Does it Take to go From Manager to Director?

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There are many reasons that contribute to this challenge, but it’s important …

By Ivy Exec - Ivy Exec
Ivy Exec
Ivy Exec is your dedicated career development resource.
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6 Situational Interview Questions You Are Bound to Be Asked

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Just as there are many types of interviews — like phone interviews, second …

By Fairygodboss - Ivy Exec
Ivy Exec
Ivy Exec is your dedicated career development resource.
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How Bloomberg’s D&I Communities are Supporting Future Leaders

Diversity and inclusion (D&I) employee resource groups (ERGs) foster a sense of community and inclusivity in the workplace that allows employees of all backgrounds to thrive both personally and professionally.

Employees who participate in ERGs can connect with people who …

By Maximilian Vanegas - WayUp
WayUp
Sign up to WayUp to personalize your job search and apply to opportunities from Fortune 500s to startups, all in one place. Let’s get you hired! Click here
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How Do You Talk About Being Laid Off in a Mass Layoff?

If you’ve recently been laid off, we’re sorry. Our family, friends, and tech colleagues have all been directly impacted by hiring freezes and waves in the tech industry.

Even if you planned to quit your job soon, getting laid off …

By Exponent Team - Exponent
Exponent
Succeed in your tech career.
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