Marketing

The purpose of the marketing industry is to communicate companies’ offerings to consumers, clients, and the general public. Marketing professionals bridge the gap between companies and their customers. The American Marketing Association defines marketing as “the activity, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.″ In the United States, the marketing consultant industry is a $43 billion business, consisting of nearly 198,000 businesses that employed more than 355,000 workers in 2016, as reported by the market research group IBISWorld.

Marketing companies employ consultants who advise businesses on ways to improve their marketing tactics, with the goal of understanding what customers want, giving them what they want, and increasing profits. Businesses may hire marketing professionals to conduct marketing and sales research (e.g., public opinion polls, surveys, etc.), sales forecasting, developing marketing objectives and policies, developing and pricing new products, and for other assistance in improving and enhancing their business operations. Governments, educational, religious, social service, and nonprofit organizations hire marketing specialists to help them manage their products and services and promote their brands.

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5 Self-Care Tips to Reduce Job-Search Stress

Looking for a new job can be anxiety-inducing and stressful. But if you take good care of yourself—and follow these five tips—job searching can be a relatively stress-free activity.

1. Be clear about your next career step

The first step of successful …

By Raymond Chiu - Vault
Vault
A comprehensive resource for students and job seekers looking for career advice, job postings, company reviews from employees, and rankings of the best companies and industry employers.
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How To Say No: 12 Different Ways To Say No Effectively

We’ve all been in that situation where we feel pressured to do something, whether it’s for work or in our personal life. An important part of being productive is knowing when to draw the line so we can focus on …

By Connie Fowler
Connie Fowler Employer Relations Manager Connie Fowler
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How to Tell If a Company Truly Values Diversity and Inclusion (or Is Just All Talk)

Employers talk a lot about diversity and inclusion. In fact, you’ll be hard-pressed to find a company that doesn’t say they’re diverse and inclusive. Companies make these claims on their web sites, in job descriptions, and at career fairs. But how …

By Victorio Duran III - Vault
Vault
A comprehensive resource for students and job seekers looking for career advice, job postings, company reviews from employees, and rankings of the best companies and industry employers.
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5 Ways Entry-Level Employees Can Advocate for Diversity, Equity, and Inclusion at Work

Diversity and inclusion have long been buzzwords that companies parade—often for marketing purposes. But in the past few years, more and more job seekers and employees, particularly millennials and Gen Z, are vetting companies by their diversity and inclusion track …

By Anisa Purbasari Horton - The Muse
The Muse
Expert advice to answer your career questions.
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These 7 Interview Skills Will Help You Stand Out From the Pack

Having conducted hundreds of interviews—both mock interviews with career coaching clients and real interviews as part of search committees—and seen what the outcomes are, I can say with confidence that getting through the hiring process and landing a job is …

By Lily Zhang - The Muse
The Muse
Expert advice to answer your career questions.
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Contact & Location

Phone
(919) 515-5174
Address

2801 Founders Drive
Raleigh, NC 27597

Career Center Service Hours (Full-Time Students)

  Service Hours Drop-in Hours (in-person) quick 10 minute meetings
M 9am - 5pm 1:00 - 2:30pm
T 9am - 5pm 12:00 - 1:30pm
W 9am - 5pm 9:30 - 11:00am
TH 9am - 5pm 1:00 - 2:00pm
F 9am - 5pm  

Career Center Service Hours (Working Professionals)

Click on each Career Coach’s link to view their service hours