The purpose of the marketing industry is to communicate companies’ offerings to consumers, clients, and the general public. Marketing professionals bridge the gap between companies and their customers. The American Marketing Association defines marketing as “the activity, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.″ In the United States, the marketing consultant industry is a $43 billion business, consisting of nearly 198,000 businesses that employed more than 355,000 workers in 2016, as reported by the market research group IBISWorld.

Marketing companies employ consultants who advise businesses on ways to improve their marketing tactics, with the goal of understanding what customers want, giving them what they want, and increasing profits. Businesses may hire marketing professionals to conduct marketing and sales research (e.g., public opinion polls, surveys, etc.), sales forecasting, developing marketing objectives and policies, developing and pricing new products, and for other assistance in improving and enhancing their business operations. Governments, educational, religious, social service, and nonprofit organizations hire marketing specialists to help them manage their products and services and promote their brands.

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Feeling Ignored at Work? Strategies for Making Yourself Heard thumbnail image

What do you do when your best efforts to contribute in meetings and be proactive at work seem to go unnoticed? For many women, people of color, and even introverts, this can be an all-too-familiar challenge.

This regular (and frustrating) …

By Lakshmi Hutchinson - Idealist Careers
Idealist Careers
Idealist Careers | Helping you land, love, and grow in your social-impact career. And visit Idealist.org explore thousands of great jobs and social-impact organizations near you.
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10 Ways to Land an Internship During COVID-19 (It’s Not Too Late!) thumbnail image

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Leading the Way | 7 Executive Directors Share Their Tips for Success thumbnail image

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Idealist Careers
Idealist Careers | Helping you land, love, and grow in your social-impact career. And visit Idealist.org explore thousands of great jobs and social-impact organizations near you.
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How to Face Your Fear of Failure—and Come out on Top thumbnail image

Despite knowing that calculated risk can produce the greatest rewards, many people are terrified of failure. The possibility of not being successful in our every endeavor clouds our judgment—and often holds us back from achieving our most desired goals.

But …

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Idealist Careers
Idealist Careers | Helping you land, love, and grow in your social-impact career. And visit Idealist.org explore thousands of great jobs and social-impact organizations near you.
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How to Answer “How Do You Plan to Achieve Your Career Goals?” in an Interview

How to Answer “How Do You Plan to Achieve Your Career Goals?” in an Interview thumbnail image

Interviews can be fraught with difficult questions. “Tell me about yourself,” which seems simple but can be quite intimidating. “Where do you see yourself in five years?” “How many windows are in the Empire State Building?” You can also add …

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