Marketing

The purpose of the marketing industry is to communicate companies’ offerings to consumers, clients, and the general public. Marketing professionals bridge the gap between companies and their customers. The American Marketing Association defines marketing as “the activity, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.″ In the United States, the marketing consultant industry is a $43 billion business, consisting of nearly 198,000 businesses that employed more than 355,000 workers in 2016, as reported by the market research group IBISWorld.

Marketing companies employ consultants who advise businesses on ways to improve their marketing tactics, with the goal of understanding what customers want, giving them what they want, and increasing profits. Businesses may hire marketing professionals to conduct marketing and sales research (e.g., public opinion polls, surveys, etc.), sales forecasting, developing marketing objectives and policies, developing and pricing new products, and for other assistance in improving and enhancing their business operations. Governments, educational, religious, social service, and nonprofit organizations hire marketing specialists to help them manage their products and services and promote their brands.

See more here

10 Questions to Ask in Your Next Internship Interview to Make Sure It’s Right for You

10 Questions to Ask in Your Next Internship Interview to Make Sure It’s Right for You thumbnail image

Congratulations, you did it! You landed an interview for your dream internship. Since you haven’t had a lot of experience in the workplace yet, an internship is an awesome opportunity to get “real world” work experience, figure out what you …

By Tiffany Waddell Tate - The Muse
The Muse
Expert advice to answer your career questions.
Read more »

These Time Management Skills Can Make You a Better Employee—and Improve Your Work-Life Balance

These Time Management Skills Can Make You a Better Employee—and Improve Your Work-Life Balance thumbnail image

Time management is one of those important work and life skills that seems to find its way into every job interview and performance review. That’s because recruiters and management teams alike know that an employee’s time management skills can make …

By Leah Campbell - The Muse
The Muse
Expert advice to answer your career questions.
Read more »

6 Tips for Successful Virtual Networking, Even During the Pandemic

6 Tips for Successful Virtual Networking, Even During the Pandemic thumbnail image

Successful networking can open doors to mentorship, professional development, friendship, and career growth.

Of course, things have been different due to the COVID-19 pandemic. Not only are many more of us working from home, but professional and industry events of …

By Mary Kearl - The Muse
The Muse
Expert advice to answer your career questions.
Read more »

Secret Struggles of Introverts in Remote Work Environments

Secret Struggles of Introverts in Remote Work Environments thumbnail image

Remote work and work-from-home setups are the new norms in the age of Covid-19. And many employers and managers assume that for introverts, remote working environments are ideal. However, this couldn’t be further from the truth.

Contrary to popular belief, introverts …

By Meggie Nelson - Vault
Vault
A comprehensive resource for students and job seekers looking for career advice, job postings, company reviews from employees, and rankings of the best companies and industry employers.
Read more »

How to Interview with Your Whole Self

How to Interview with Your Whole Self thumbnail image

It’s natural that interviewing can sometimes feel unnatural, as it can often be difficult to know “who you’re supposed to be” during an interview. You might think that you need to interview in a certain way and try to be …

By Natalie Fisher - Vault
Vault
A comprehensive resource for students and job seekers looking for career advice, job postings, company reviews from employees, and rankings of the best companies and industry employers.
Read more »

Sidebar

Labor Market InsightsPowered byEmsi logo

Explore occupations by career categories and pathways and use real time labor market data to power your decision making.

First, choose an industry of interest, then filter for occupation. (If you'd like to see data for a specific location only, filter by state.)

Featured Resources

Contact & Location

Phone
(919) 515-5174
Address

2801 Founders Drive
Raleigh, NC 27597

Career Center Service Hours (Full-Time Students)

M 9am - 5pm
T 9am - 5pm
W 9am - 5pm
TH 9am - 5pm
F 9am - 5pm

Fall 2020: Career coach appointments are virtual

Schedule an appointment: Caren Howley

Schedule an appointment: Lisa Batts

Career Center Service Hours (Working Professionals)

Click on each Career Coach’s link to view their service hours

Fall 2020: Career coach appointments are virtual

Latest Tweets