Marketing Management

While an MBA degree provides students with a broad general management skill set, a concentration can provide greater depth into specific areas of interest that allow a student to articulate a deeper knowledge and set of applicable skills.

Jenkins MBA Academic Preparation:

A concentration in Marketing Management within the Jenkins MBA Program provides a solid foundation in marketing concepts, as well as hands-on industry experience through research courses and practicums. Constant contact with experts enables marketing faculty to keep pace with the needs of the industry and regularly update courses to meet those needs. Whether that involves examining the latest trends in data analytics or social media, marketing students embrace NC State’s Think and Do attitude, taking the concepts they’ve learned and putting them to immediate use solving real-world problems.

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LinkedIn Learning Classes

Design the Web: Clipping Masks

Chris Converse
In this course, author Chris Converse shows you how to use clipping masks to create interesting web design effects in…

Developing Ideas and Advertising Concepts

Craig Smallish
After landing a client, the designer’s first chore is to communicate and develop the initial idea, whether it’s a storyboard…

Business Writing Principles

Judy Steiner-Williams
Discover the secrets to effective business writing and crafting messages that others want to read and act on. Judy Steiner-Williams,…

Selling Music Merchandise

Bobby Owsinski
With the decline in record sales, bands now make a sizeable portion of their income from music merchandise. Or, as…

Jeffrey Zeldman: 20 years of Web Design and Community

Jeffrey Zeldman
Who is Jeffrey Zeldman? The “Miles Davis of web design”? “Godfather of the web”? Or simply “your friend on the…

Agile at Work: Getting Better with Agile Retrospectives

Doug Rose
Designed to help increase the pace and quality of a team’s work, agile retrospectives utilize a structured format to gather…

Crisis Communication

Laura Bergells
Every organization needs to plan how to communicate internally and externally in the event of a crisis. In this course,…

Tips for Working Remotely

Todd Dewett
Learn how to work remotely and remain connected to your organization. In this course, coach Todd Dewett reveals how you…

Writing in Plain English

Judy Steiner-Williams
Plain English is writing that is clear and straightforward, targeted at the appropriate reading level, and free of jargon, wordiness,…

Creating Your Personal Brand

Lida Citroën
View Lida’s LinkedIn Newsletter Your personal brand is your reputation and legacy. A strong personal brand can lead to job…

Darin McGowan: The Storyboard Artist’s Life

Darin McGowan
Storyboard artists live in the space between script and show: what is written and what ends up on screen. Professional…

Recruiting Veterans

Lida Citroën
With roughly 200,000 men and women transitioning out of the military each year, veterans are a rich source of talent…

An Insider’s Guide to Today’s Music Biz: 7 Record Labels

Steve Rennie
Record labels have a valuable role to play in the music businesses. Despite the controversies around contracts and creative license,…

Writing Headlines

Starshine Roshell
To rise above the noise and capture your readers’ attention, you need candid and catchy headlines. There’s an art to…

Leading Projects

Daniel Stanton
Cross-functional projects are common in today’s business environment. Leading these types of projects involves being able to structure teams and…

Delivering Bad News to a Customer

Myra Golden
Customer service is about providing the best experience to a customer—yet, a lot of the time customer service reps find…

Running a Photography Business: The Basics

Skip Cohen
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Exam Tips: PMI Agile Certified Practitioner (PMI-ACP)®

Kelley O'Connell
By taking and passing the PMI Agile Certified Practitioner (PMI-ACP)® exam, you prove to your current organization—and potential employers—that you…

Communicating with Diplomacy and Tact

Tatiana Kolovou
Diplomacy is a mindset; tact is a strategy. In this course, communications professor Tatiana Kolovou helps you realize the benefits…

Building an Integrated Online Marketing Plan

Matt Bailey
Successful marketing is holistic: it considers every channel, from email to search to social media. It is also focused: on…

Contact & Location

Phone
(919) 515-5174
Address

2801 Founders Drive
Raleigh, NC 27695

Drop-In Hours for Full-time Students Only (only available when classes are in session)

M 1:00 - 2:00pm (Annie
T 2:00 - 3:00pm (Kira
W 1:00 - 2:00pm (Annie
TH 1:00 - 2:00pm (Kira

In-person drop-in hours: hosted in your career coach's office. Annie Murray (Nelson 1149) and Kira Dalton (Nelson 1151).

Career Center Service Hours

Click on each Career Coach’s link to view their service hours

FULL-TIME COACHES

Annie Murray’s Service Hours

Kira Dalton’s Service Hours

PROFESSIONAL COACHES

John Hutchings’ Service Hours

Ed Kato’s Service Hours

Lisa Batt’s Service Hours

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