Jenkins MBA Academic Preparation:
A concentration in Marketing Management within the Jenkins MBA Program provides a solid foundation in marketing concepts, as well as hands-on industry experience through research courses and practicums. Constant contact with experts enables marketing faculty to keep pace with the needs of the industry and regularly update courses to meet those needs. Whether that involves examining the latest trends in data analytics or social media, marketing students embrace NC State’s Think and Do attitude, taking the concepts they’ve learned and putting them to immediate use solving real-world problems.
Sample Courses:
- Consumer Behavior
- Methods in Marketing Research
- Product and Brand Management
- Consumer Innovation Practicum
- Digital Marketing
- Marketing Analytics
Skills Acquired Through Coursework:
* Developing business plans and marketing campaigns
* Learning marketing research and data analyses techniques
* Creating competitive analyses * Integrating communications across platforms / channels
* Understanding how to meet consumers’ needs and predict behaviors
* Establishing a corporate digital presence
Additional Skills and Competencies Needed for Success in a Marketing Career:
- Strong communication skills and excellent interpersonal skills
- Creativity, strong work ethic, and high level of confidence
- Organized and good at multitasking
- Confidence with data analysis and using analytics to make marketing spend/promotion decisions
- Self-motivated with an ability to work well independently and in teams
Potential Career Paths:
- Chief Marketing Officer
- Director of Marketing
- General ManagementBrand Management
- Digital Marketing
- Product Marketing
Common MBA-level Marketing Job Titles:
- Associate Marketing Manager
- Associate Brand Manager
- Associate Product Manager
- Product Marketing Manager
- Marketing Manager
- eCommerce Analyst
- Market Research Associate
- Marketing LDP Associate
Marketing Professions — Culture / Outlook:
Marketing positions will vary based on the company culture. The positions are usually well compensated but could include longer hours. Marketing professionals might experience a little less job stability and more turnover than some other functional areas.
The Department of Labor predicts 9% employment growth for marketing managers through 2024, which is faster than the average. Excellent employment growth is also expected for market research analysts through 2024, with over 92K new jobs added. Due to improvements in the economy and the increasing importance of new digital channels in marketing, fast growth is expected in the marketing consultant industry and in the data analytics sector of marketing and market research
