Build Portfolio (Step 4)

Your Job Search Marketing Portfolio is essentially the advertising campaign for You, Inc. It is comprised of the documents you will use to showcase your market value to the business world. Your message must be consistent in all of your communications and speak directly to your targeted audience​.​

​In this stage, you will generate a powerful resume that outlines your experiences, skills, and key competencies toward your targeted goal.  You will also learn how to leverage social media platforms to expand on your career stories and showcase your overall value to the business community.


Step 1:  Generate a powerful resume. | Download Jenkins Resume MBA Guidelines | Download Resume Template: MBA Student, MGIM Student, GLM Student

          Visit JobScan to optimize your resume keywords against job descriptions. | Go to JobScan.

          Obtain feedback to see how a recruiter would view your resume through VMock. 

Step 2:  Create a professional website and expand your network. | Create a professional website and expand your network.

Step 3:  Create or enhance your LinkedIn profile. | Watch LinkedIn Video, and learn how to create a LinkedIn profile.

Step 4:  Build your cover letter templates. | Response to Company Job Lead, Response to Job Advertisement, Networking Request, Follow Up to a Networking Meeting, Thank You for Networking Assistance, Targeted Inquiry, Recruiter / Employment Agency, Thank You Letter, Offer Acceptance