Jenkins MBA Academic Preparation:

A concentration in Innovation Management provides hands-on, cross-disciplinary experiences that challenge students to design creative solutions that meet the needs of today’s marketplace. Opportunities with industry allow for utilization of innovation processes, tools, and techniques, such as prototyping and designing new products or services to practice and apply knowledge. Creating superior function and value, effective new product marketing, and attractive design are primary challenges for innovation management students.

Because of the interdisciplinary nature of this concentration, students often pair Innovation Management with another concentration such as Marketing or Finance, for example.