The Global Family Care Marketing Innovation Manager reports into the Global Family Care Marketing Innovation Director. This strategic business leader will be responsible for supporting product innovation priorities that deliver on the Global Brand Strategies, Global Brand Profile, and Brand Architecture. He/she will develop consumer-inspired innovation plans to deliver financial sector growth goals by working with cross-functional and multi-market business team and by partnering closely with the Regional Sector marketing teams, Global and Regional Research and Engineering (R&E) and Lead Markets around the world.
In Broad Terms, the Primary Purpose and Function of the Role is to
Create global innovation & claims pipelines to deliver the brand growth strategies for a $6 billion global sector on brands like Cottonelle, Kleenex, Andrex, Neve and Scott.
Drive scale of strong short-term regional innovation plans & envision 5+ year innovation needs for the globe, supporting business targets & future innovation growth sufficiency across all Regions (EMEA, LAO, APAC, NA).
Key Accountabilities and Business Priorities
Lead product innovation projects in partnership with lead markets to ensure scale and growth.
Set product development priorities with R&E to deliver Global Brand Strategies.
Partner with Sector Marketing to assess global portfolio and key focus areas to deliver Brand Profile and Architecture.
Identify current portfolio gaps and work with Regional Sector marketing teams and R&E to fill gaps.
Maintain global pipeline initiative master plan to align and synergize Lead Markets.
Help identify Lead Market innovation winners and codify success models to share learning across regions.
Represent Marketing as the key point of contact for innovation and product development touchpoints across organization.
The ideal candidate will be a classically trained, globally-oriented CPG Marketer with a strategic brand building foundation, commercialization and innovation skill set. He/she possesses a high level of understanding of the research and engineering process and organization, project management and a record of driving growth in a matrix organization. International/global experience is a plus.
This person is a self-starter strong bias for action while being focused on delivering meaningful results in partnership with cross-functional partners. He/she will lead by example and by influencing the regions and key lead-markets, drive collaboration even without direct authority. The candidate should have experience managing others and actively support the development of team members across regions to maximize success.
Strategic Marketing and Brand Management Skills: The successful candidate will have built, budgeted and executed both long term strategic and short-term operational marketing plans that have resulted in above average business growth and performance. He/she will have experience in all facets of marketing / brand management (segmentation, positioning, market research and consumer insight development, new product development, pricing and promotions, advertising and digital marketing).
Business / Commercial Acumen: While being a marketer at the core, this person will think and act like a general manager. He / she will have strong analytical skills, financial acumen, solid commercial grounding and mastery of the innovation development process and a strong understanding of R&E organizations. He/she understands key business drivers and identify and capitalize on consumer trends and insights to develop creative / breakthrough business-building strategies and programs in order to influence the innovation pipeline across the lead markets. This person can build credibility throughout the regional and global organizations (up to the level of the regional sector leads & R&E directors both globally and regionally) is key in order to be successful in this position.
Building Relationships and Using Influence: The incumbent needs to be an excellent & concise communicator and storyteller, driving a clear message through the organization globally. In addition to being a collaborative, this person will need to have a track record of building and sustaining relationships across all functions and through all levels in an organization to ensure seamless integration and flawless execution of innovation plans. He/she will also have a strong cultural sensitivity and a track record of building relationships across international markets and in a matrix organization.
Education: MBA or graduate level degree in related field preferred.
Prior experience supporting a brand in the area of innovation or consumer insights into product ideas (CPG).
Outstanding organizational, communication, interpersonal, relationship-building skills conducive to collaboration at all levels.
Works independently based on strategic direction and requires limited direction to complete assignments.
Ability to prioritize and maintain focus in complex and shifting environments.
Ability to work in a virtual team which may work across distance, cultures and time zones in a matrix with multiple reporting lines that may extend outside of K-C organization including suppliers, partners and customers.
Excellent written and communication skills.
Global VISA and Relocation Specifications:
K-C will support in-country relocation for the chosen candidate for the role, including assistance to obtain proper work authorization. The benefits provided will be per the terms of K-C’s applicable mobility policies. The benefits/policy provided will decided in K-C’s sole discretion.