Purpose & Overall Relevance for the Organisation:
The Manager Communications develops an integrated, through-the-line, marketing communications package to support adidas global and specific BU marketing and business objectives. Furthermore the Manager Comms (Operations) is supporting the brand communications team to manage internal work-streams within the seasonal calendar.
Support the team in managing post-production and internal approvals
Assure a coordinated toolkit delivery to markets
Create an intuitive system of data sharing with markets
Develop of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards.
Manage traffic of communication and approvals
Handle local market requests in a responsible manner and provide coordinated feedback
Assure representation of adidas Originals in all internal comms channels
Coordinate global and local agencies across projects and activities for the business unit: agency briefing process and development of concepts and creative elements.
Execute and track the Business Unit and global communications plan and benchmark the progress in the brand perception in markets.
Allocate communications and advertising specific budgets and spending strategies to insure communication activities are developed with regional use and implementation issues in mind.
Correspond with external partners and suppliers in terms of budget.
Manage and support key initiatives while managing calendars and the go to market process.
Communicate and foster relationships with external partners, partner agencies and all external stakeholders.
Execute budgetary operations with key internal systems; including but not limited to PO management, invoice management.
Brand adidas: Brand Management
Brand adidas: other BUs Brand Marketing
adidas Local Markets
adidas Finance / Controlling
External partners and key accounts
Knowledge, Skills and Abilities:
Good interpersonal/communication skills and level of strategic thinking.
Experience in marketing communications, campaign development and execution.
Ability to collaborate and use platforms and tools utilized by multiple functions
Ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital.
Consolidated understanding of and passion for the sports and fashion/entertainment industry.
Strong presentation and organizational skills.
Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus.
4+ years industry and / or relevant work experience.
Fluent written and spoken English language skills.