If you are not using LinkedIn to tell your personal brand story, you’re missing an opportunity to establish your credibility and promote your expertise in front of colleagues and potential employers.
Your LinkedIn profile should paint a picture beyond your resume of who you are and what you bring to the table. By telling a cohesive and concise story you will gain the credibility you need to get buy-in from the audiences you need to influence.
At the end of the webinar you will be able to optimize your profile to:
- Hook the reader into your story
- Communicate your unique selling proposition (aka your value)
- Establish your thought leadership credibility
- Build your “Know, Like and Trust” factor