Job details
Job type
Full-time
Full job description
Job Description:
Associate Brand Manager- Pedigree Dry
Franklin, TN
Hybrid (2–3-days min. on-site)
The Associate Brand Manager (ABM) will be responsible for assisting in the development and implementation of brand strategy and various marketing activities (including analytics, advertising, multi-dimensional marketing, promotions, and innovation), to achieve specific brand objectives, including delivery of Sales, Share and Household Penetration targets. The ABM will also assist in leading a cross-functional business team in the planning, execution and analysis of various project and initiatives. Additionally, the ABM will assist in developing product commercialization strategies (e.g., pricing, licensing, distribution etc.)
What are we looking for?
- Bachelor’s degree required; MBA preferred.
- 3+ years of prior marketing experience, preferably within the Consumer-Packaged Goods industry.
- Experience in the areas of strategy development and deployment
- Experience with digital, social media, e-commerce and/or data analytics a plus
- Strong communication skills (oral, written, listening). This includes ability to give effective presentations to all levels of management.
- High levels of interpersonal skills, specifically around influencing without direct authority, resolving conflict, and creative problem solving.
- Ability to balance of art & science – ability to think creatively & strategically, with strong business mindset.
- Comfortable mining and analyzing data. Developing clear and actionable conclusions/recommendations turning consumer and social insights into strategic thinking
- Proficient in managing complex projects.
What would be your key responsibilities?
- Understand how to translate the brand compass into brand activities including creating marketing plans to increase brand awareness and ensuring brand presence in online and offline channels.
- Lead inter-agency teams to develop multi-dimensional support plans behind key brand activations.
- Shape and implement promotional activity, including partnering with shopper marketing team members on customer specific initiatives, in support of brand objectives.
- Lead initiative and influence brand strategy and growth opportunity recommendations leveraging customer, consumer and brand data and insights.
- Analyze and review brand, category & competitive performance to offer recommendations to increase effectiveness of plans and identify opportunities for growth.
- Represent marketing within their cross functional teams against the development and deployment of key brand initiatives and innovation.
- Monitor brand expenditures and manage the advertising and consumer promotions budget.
- Conduct post evaluation of activities, extracting insights to develop lessons learned and recommend changes for future brand activity.
What can you expect from Mars?
- Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
All applicants must have permanent legal authorization to work in the United States. Mars does not sponsor employment visas for this role.
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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.