Marketing Management

Getting the Most out of Video on Facebook

Social media has become critical to gaining exposure in the video and photography world. With social media platforms like Facebook, a Meta platform, you can increase your brand’s visibility and also take advantage of their free features to communicate and advertise. This course shows how to build your audience, your brand, and your business on Facebook using video. Learn how to get video into the platform, create viewing events such as premieres and watch parties, discover video using Facebook Search, and live stream with Facebook Live. Instructor Rich Harrington also shows how to add 360˚ video to Facebook and make videos accessible by embedding your own captions or have Facebook auto-generate them for you. Plus, learn how to build a custom “player” around your videos to make your brand’s Facebook page stand out.

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